Sadly, there is also a common and often-repeated saying, “Ideas are cheap.” This statement discounts the value of creativity and is utterly wrong. Ideas aren’t cheap at all—they’re free. And they’re amazingly valuable. Ideas lead to innovations that fuel the economies of the world, and they prevent our lives from becoming repetitive and stagnant. As the renowned American inventor Alan Kay famously said, “The best way to predict the future is to invent it.” We are all inventors of our own future. And creativity is at the heart of invention.